About ronaldjan.com
My name is Ronald Jan Veeneman. I develop new products like songs are written: no plan, no marketing, no strategy.
In this way, developing new products requires virtually no time or effort from clients. Projects are relatively short, keeping investments low. Production volumes are always small, ensuring that any potential risk remains at an acceptable level.
I carry out this fantastic work both as assignment (like for KLM or Elia Belgium) as well as self-propelled initiative (such as Kruiskaars or Schork). I almost always position new products ‘branded': if the product takes off, it can be launched directly into the market as a brand, if desired of course. I take care of product design, naming, branding, and packaging, as well as website design plus domain, optionally completed with an online store. On top of that, I take care of design patents and I even co-invest in production capital.
To avoid unnecessary disruption of ongoing production processes, we make extensive use of sheltered workshops and social activity centers. I focus exclusively on compact objects of any nature. Since I am from The Netherlands, projects on this website are flagged in Dutch.