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Productdevelopment fSc

My name is Ronald Jan Veeneman, I like to refer to myself as being a 'product developer fSc'. The abbreviation 'fSc' stands for 'from Scratch'. I develop new products exclusively from a blank sheet of paper. This can also be done digitally, of course.
I interpret any 'program of assignment requirements' as fuzzy as possible. Unlike related branches such as design thinking, rethinking, or ideation, I work mainly intuitively. I emphatically consider the development of new products and product ideas to be a creative expertise. Every product idea will be introduced to you including naming, branding, and design, so that you can always appreciate the value of the new product like it already exists.

(And taking a benefit of this opportunity: are you an extremely versatile creative designer and are you also full of (product) ideas not necessarily related to your design profession? Join my growing network of fSc product developers! More information coming soon!)

Aeroglue

When KLM asked me to think up a creative solution for repairing plastic tray-tables in the Boeing 777, that product idea also appeared to be applicable to many aircraft, for multiple airlines, and on a variety of aircraft interior items.

This new product idea I presented to KLM now goes by the name of Aeroglue, and is worldwide distributed by Global Aviation, Norcross, Atlanta (USA). The aviation safety certification processes of all Aeroglue products are executed by Sii Group The Netherlands, from the city of Haarlem: www.aeroglue.com

Aeroglue verpakking

Sponsorbolt

I develop new business opportunities on a regional scale as well. Hometown soccer club ‘Sportclub Deventer’ asked me to come up with an innovative solution to mount sponsorboards to their fences, an issue many sporting clubs will recognise; lots of drilling and grinding, in other words, a true hassle. Your fences become damaged and you still have to keep your sponsor boards in position while mounting.

With the ‘Sponsorbolt advertising board clamps’ any field manager can mount  an advertising board right out of its pocket - hop - on to any double wire panel fence. With Sponsorbolt your advertising boards are automatically positioned on the right height, while your fence and boards remain in pristine shape: www.sponsorbolt.com.
 

Ask our preferred supplier W&H Sports BV about the true benefits of the Sponsorbolt clamping system.

Foto van een sponsorbolt product

Portfolio

Creative professionals tend to use portfolio's to show their creative work, but I'm a bit reluctant to. First reason for this somewhat divergent point of view, is that thinking up new products is very sensitive to disclosure, which of course is something you did not hear from me.
I also like to protect my clients from the socalled ‘not-invented-here-syndrome'; many new business opportunities receive applause when presented but will actually never be introduced to the market for a variety of potential plausible reasons. And the last reason to support my point of view is definitely not the least; your competitors are silently reading along here ;-)

Providing the names of some of some of my clients is no issue of course: KLM, Amerpoort, Elia Asset NV (België), Connexxion Openbaar Vervoer, Sparta Rijwielen, Rabobank, NXP, Gemeente Almere....

Kruiskaars

En, dan heb je eindelijk de kaars van je voorkeur gevonden, moet je nog op zoek naar een passende houder. En trouwens, zijn er niet allang zelfdovende kaarsen? En paraffine, is dat niet vreselijk ongezond?

Kruiskaars is de naam van een zelfdovende diner kaars gegoten uit milieuvriendelijk koolzaadwas, geleverd met een houder die ook gemaakt is van koolzaadwas. Kaars en houder hebben zo altijd dezelfde kleur en passen zo altijd exact op elkaar, zo staat een Kruiskaars altijd stevig. En lees vooral ook het bijzondere Kruiskaars verhaal uit 1444.

Schork

Schork is de bijzondere naam van een bijzondere keukenschort. Deze keukenschort heeft een heuse pasvorm en is bedoeld voor mannen of vrouwen of voor iedereen die daar tussen past.
Dankzij zijn bijzondere T-Lock sluiting is strikken verleden tijd. Met oog voor zijn bijzondere details denkt Schork werkelijk aan alles. Schork is er voor de hobby-kok thuis, maar staat ook fantastisch in de hospitality business, in het restaurant, het café, of het hotel. Schork is verkrijgbaar in 3 maten, S, M, L.

Trapkwast

Hoelang moet de steel van een kwast eigenlijk zijn om er comfortabel mee te kunnen schilderen? De traditionele steel van een verfkwast lijkt vaak meer in de weg te zitten dan dat hij voordeel biedt.

Daarom is er Trapkwast! Met een Trapkwast schilder je in alle moeilijk bereikbare hoeken en gaten, ja ook in, achter, op, en onder de traptreden. Daarnaast heeft een Trapkwast enkele verrassend-handige en milieuvriendelijke eigenschappen, let bijvoorbeeld maar eens op zijn kleine bus-elastiek ;-)

Ladeleven

Tijd voor een nieuwe linnenkast. Moeten we nog wel lades erbij hebben. Jee, wat een prijzen voor lades op maat van hout. En karton van de meubeldiscount wil je niet. Of wel?

Ladeleven heeft een manier gevonden om lades op maat te kunnen leveren, gesneden uit karton, maar dan wel op een geweldig luxe en mooi afgewerkte manier. Elke maat is mogelijk, en ook de 'frontjes' kunnen geheel volgens wens worden samengesteld. Ladeleven maakt trouwens alleen schuiflades zonder rol mechanisme.

Durrel

Een deurstop is ook maar een deurstop. We vinden ze bij de prullaria in toeristenwinkeltjes, bij de voordeelmarkt, en bij design shops. Van het houtje dat je onder de deur schuift tot een heuse zak zand. STOP!! Kan dat niet veel beter? Tuurlijk kan dat beter.
 

De Durrel is ook een deurstop, maar dan 2 kanten op; hij houdt een deur open èn hij houdt een deur tegen. Met een minimum aan materiaal kan hij ontzettend veel. Oke, een klein nadeel, de Durrel is tot nog toe alleen verkrijgbaar bij partners in de projectinrichting.

Sheltered employment

The Netherlands is a country in which we have committed ourselves to offer people with labour market disadvantages full-fledged job perspectives. In my role of fSc product developer, I contribute to this commitment by offering product ideas to sheltered workshops and day care organizations at a low fee. These product ideas were often rejected for commercial reasons. In this way, these types of organisations can still benefit from well-conceived and fully-fledged product design.

My product ideas always include basic naming, branding, packaging, and graphic design, including a website, even including a webshop, if desired. These are usually not the fields in which these types of organisations know their way around, let alone if they would have a budget for this.
As a result of these well spent efforts we see happy employees who are proud of the products that are truly and solely theirs, products that they produce themselves. Examples? Kruiskaars is already here, and Schork and Trapkwast are also on their way! We like to work on compact product concepts.

Portfolio

Creative professionals tend to use portfolio's to show their creative work, but I'm a bit reluctant to. First reason for this somewhat divergent point of view, is that thinking up new products is very sensitive to disclosure, which of course is something you did not hear from me.
I also like to protect my clients from the socalled ‘not-invented-here-syndrome'; many new business opportunities receive applause when presented but will actually never be introduced to the market for a variety of potential plausible reasons. And the last reason to support my point of view is definitely not the least; your competitors are silently reading along here ;-)

Providing the names of some of some of my clients is no issue of course: KLM, Amerpoort, Elia Asset NV (België), Connexxion Openbaar Vervoer, Sparta Rijwielen, Rabobank, NXP, Gemeente Almere....

Portfolio

Creative professionals tend to use portfolio's to show their creative work, but I'm a bit reluctant to. First reason for this somewhat divergent point of view, is that thinking up new products is very sensitive to disclosure, which of course is something you did not hear from me.
I also like to protect my clients from the socalled ‘not-invented-here-syndrome'; many new business opportunities receive applause when presented but will actually never be introduced to the market for a variety of potential plausible reasons. And the last reason to support my point of view is definitely not the least; your competitors are silently reading along here ;-)

Providing the names of some of some of my clients is no issue of course: KLM, Amerpoort, Elia Asset NV (België), Connexxion Openbaar Vervoer, Sparta Rijwielen, Rabobank, NXP, Gemeente Almere....

Awareness

Taking care of planet earth is important. But remember, we only have just woken up, realizing the huge environmental challenge we’re facing today. Its consequence? Environmental awareness often funnels into idle mode, still hindered by lacking technical inventions to propel our green ambitions. In the meantime it is probably best to turn back to the original meaning of the word 'sustainable'; simply extending the life cycle of the products we use today.

About me

Somewhere, long time ago, I graduaded High School. After that, I even passed my university entrance exam but decided to go ahead shaping my stubborn creative route in my very own way. I started on the art academy in the city of Arnhem, but switched to the academy of Utrecht halfways. It was only then I realised that my perculiar creative ambitions could not be supported by any education at all.

Not long after, I saw myself landing at a proper design agency. In the end I was stunned to see that designers were consulted the moment clients already knew what product had to be designed. But a newly and well designed product can still be ill conceived….
 

I am a socially engaged man, easy to deal with, but I do like attention for details. I have many talents, which makes me officially a ‘Jack of all Trades’, emphasizing my resourcefulness, which very much helps me to improvise.

Portrait of Ronald Jan Veenemana

Social media

If you like to learn more about me, you go to Linkedin. Most of the time I write about new adventures here in the studio in Dutch. But when a message also needs to be understood abroad, I write it down in English. That's all folks.