I think up new things.

About me

Being aware of the earth’s well-being is important, and I will continue to commit myself to that. Do know however, it is only 2021, and we have just woken up to learn we have overslept horrifically. It’s consequence? Lots of yearning for sustainability and being eco-friendly leads to technical challenges we are not able to execute yet. So - in the meantime - maybe it is better, we first go back to the era when we could use our products year after year without loss of quality, meaning, by going two steps forward, we might now have to take one step back again.


My name is Ronald Jan Veeneman and I think up new things. Not that long ago I used all kinds of high brow terms to explain this unique position, and they all had to do with design, and marketing, and strategy, and innovation. In the end though, these terms also result in an international phenomenon called ‘new business development’. Because, exploring new business, that's all what matters in the end. Unlike existing methods for organising new business like 'design thinking', or ‘ideation’ I tend to work a lot more intuitive. I consider the creation of new business opportunities to be a creative process, which is the reason why I prefer to use the phrase: ‘I think up new things’.

Long time ago I graduaded senior general secondary education, preparing myself for pre-university education, certificate included. But then I chose creative design. I started on the art academy in the City of Arnhem, only to continue after 2 years on the art academy in the City of Utrecht. I graduaded this last one in a very perculiar way, or actually I didn’t, anyway, I tend to claim that to some extend 'I have bought my degree', but this you will hear more about another time.

Not much later I ended up in a serious design job at a design agency. After that, completely nothing for at least a thousand years. In the end I was surprised to learn that  creative professionals are always asked to do their trick after a certain new phenomenon had already been set-up. But something that was well-designed can still be ill-conceived….

You could call me socially-engaged. Further I am easy-going, but I am also keen on details. I find the lack of details similar to writing without spaces between words, whatyoureadiswhatyouneed. I can accomplish a lot which makes me a true ‘Jack of all trades’, with the emphasis on being resourceful, because improvisation is what I do best.


And I almost forgot, I was born in 1968 in the most common town of the Netherlands: the City of Apeldoorn*.

Social media

If you like to learn more about me you go to Linkedin, and if you like to read more from me you go to  Twitter. Most of the time I write about new business in Dutch. Only when a message needs to be understood abroad, I write it down in English. That's all folks.

There are innovators who can host new business events for days, simply by standing on stage. Wearing headsets, pointing at beamers, they claim interaction, convincing the audience that tomorrow all will be new and better. I don't work like that.


By instigating our collaboration I like you to answer only 2 questions. Question 1 goes like: Are there issues you are bumping into regularly? And question 2 goes like: Where do you see opportunities in your branch? Answerring this second question will clarify better what you think is truly important. The mix of these 2 questions will almost always lead to something useful, something new. And if not, I will reply back genuinely to you.

True new business opportunities aren’t always easy to frame. For that reason you will not hear from me for some time directly after processing your assignment. When we meet again I bring a sketch, a plan, a mock-up, or sample. Based on your interpretation of what I come up with we will see how your organisation can benefit from what I present you. I can come up with new product ideas, new services, as well as new perspectives.

Until we start further developping, my fee will not be charged, it will be recalculated the moment we continue to join forces. An average new business project with me will last about 3 months, which in the end will be funnelled into an investment of about € 5000,- all in.

In my blog I write about moments of personal wonder, because new business opportunities almost always starts with wonder. What I do try then is to write from a new angle, from a new perspective, probably not always succeeding, but important all the same, because punching out an opinion - and then showing it for everyone to see seems all too common these days. All my posts are written in the Dutch language.


Creative professionals use portfolios to show you what they are capable of. I rather not.
First reason for this perculiar preference, is that the new business branch is very sensitive to disclosure, but of course, this is something you did not hear from me. I also like to protect my clients from the socalled ‘not invented here syndrome'; many presented ideas are welcomed with applause but will actually never be introduced - for many plausible reasons. And the last reason is definitely not the least reason; right here, on this website, your competitors are silently reading along ;-)
Providing the names of some of my most respected clients is no issue of course, a selection: KLM, Connexxion Openbaar Vervoer, Sparta Rijwielen, Rabobank, NXP, Gemeente Almere....

New business

Some new business assignments lead to more value than initially anticipated, way beyond the core-business of the original client. These kind of assignments turn out to be also very relevant for other clients, for other products, yes, even for a whole new market. When KLM (Royal Dutch Airlines) asked me to come up with a solution for being able to execute minute repair of interior plastics in the Boeing 777, it appeared that this same solution would also work for multiple airlines, multiple aircraft models, and for multiple interior items. This solution is now called ‘Aeroglue’ and it is officially represented by Global Aviation Co, Norcross, Atlanta (USA).

I like to develop new business also fon a regional scale. Hometown soccer club ‘Sportclub Deventer’ asked me if I could come up with a better way to mount sponsorboards to their fences, an issue many sporting clubs will recognise; lots of drilling and grinding, in short, a true hassle. Your fences still get damaged and you still have to keep your sponsor boards in position while mounting.
With the socalled ‘Sponsorbolt sponsorboard clamping system’ any fieldmanager can mount  a sponsorboard right out of its pockets - hop - on to the designated fence. Your boards are automatically positioned on the right height, and your fences and sponsorboards remain undamaged. The Sponsorbolt brand is represented by W&H Sports BV from Nieuw-Vennep (NL).


Panelpads was my personal new business contribution to owners of socalled ‘youngtimer’ volvo passenger vehicles. The Panelpads product was a range of repairkits for the doorcards of the Volvo 940, the Volvo 960, and the Volvo V90, as well as the Volvo V70 and Volvo S70 (1996 - 2000). 
Panelpads products were sold worldwide, however I discontinued this initiative because I had to focus on my true core-business. But…. here I share the Panelpads technical drawings for free, in order for you to produce a Panelpads repairkit yourself. Hereby you have my permission to do so.