Productdevelopment fSc

My name is Ronald Jan Veeneman, I refer to myself as being a 'product developer fSc'. The abbreviation 'fSc' is especially important here, it stands for 'from Scratch'. 'From scratch' means that I find new product ideas without following detailed assignment requirements. I do develop new products, but only starting with a blank sheet of paper.....I think up the product idea, ànd I take care of naming, branding, and design. Unlike related branches as design thinking, rethinking, or ideation, I work predominantly intuitive.

Sheltered employment

As a product developer fSc I like to work for the sheltered employment industry. The Netherlands is a country that wants to offer people with disabilities full-fledged job opportunities. A major share of these positions is provided by sheltered employment organisations as well as adult day care facilities. But, what is there to do for them all day?

As a product developer fSc I offer these organisations new product ideas, in such way that their employees are indeed capable to handle these products. My product ideas include naming, branding, and packaging, even including a web shop when desired, making all employees really proud of the product they make and the brand they lead.

Example? Kruiskaars is an excellent example of this typical approach, and is also on its way, as well as Trapkwast! We preferably work on compact consumer products, well designed, and cleverly packed.

My product development performance for the sheltered employment branch is supported by 3D design and - printfacility Key23D from Elst (Gld). 

Kruiskaars logo logo
Trapkwast logo


Commercial clients also appreciate my product development qualities. When KLM asked me to think up a creative solution for repairing plastic tray-tables in the Boeing 777, that product idea also appeared to be applicable to many aircraft, for multiple airlines, and on a variety of aircraft interior items.

This new product idea I presented to KLM now goes by the name of Aeroglue, and is worldwide distributed by Global Aviation, Norcross, Atlanta (USA). The aviation safety certification processes of all Aeroglue products are executed by Sii Group The Netherlands, from the city of Haarlem:

Aeroglue verpakking


And I develop new business opportunities on a regional scale as well. Hometown soccer club ‘Sportclub Deventer’ asked me to come up with an innovative solution to mount sponsorboards to their fences, an issue many sporting clubs will recognise; lots of drilling and grinding, in other words, a true hassle. Your fences become damaged and you still have to keep your sponsor boards in position while mounting.

With the ‘Sponsorbolt advertising board mounting system’ any field manager can clamp  an advertising board right out of its pocket - hop - on to any double wire panel fence. With Sponsorbolt your advertising boards are automatically positioned on the right height, while your fence and boards remain in pristine shape:

Ask our preferred supplier W&H Sports BV about the true benefits of the Sponsorbolt system.

Foto van een sponsorbolt product


Creative professionals tend to use portfolio's to show their creative work, but I'm a bit reluctant to do so. First reason for this somewhat divergent point of view, is that thinking up new products is very sensitive to disclosure, which of course is something you did not hear from me.
I also like to protect my clients from the socalled ‘not-invented-here-syndrome'; many new business opportunities receive applause when presented but will actually never be introduced to the market for a variety of potential plausible reasons. And the last reason to support my point of view is definitely not the least; your competitors are silently reading along here ;-)

Providing the names of some of some of my clients is no issue of course: KLM, Amerpoort Groep, Connexxion Openbaar Vervoer, Sparta Rijwielen, Rabobank, NXP, Gemeente Almere....


Taking care of planet earth is important. But remember, we only have just woken up, realizing the huge environmental challenge we’re facing today. Its consequence? Environmental awareness often funnels into idle mode, still hindered by lacking technical inventions to propel our green ambitions. In the meantime it is probably best to turn back to the original meaning of the word 'sustainable'; simply extending the life cycle of the products we use today.

About me

Somewhere, long time ago, I graduaded High School. After that, I even passed my university entrance exam but decided to go ahead shaping my stubborn creative route in my very own way. I started on the art academy in the city of Arnhem, but switched to the academy of Utrecht halfways. It was only then that I realised that my perculiar creative ambitions could not be supported by any education at all.

Not long after, I saw myself landing at a proper design agency. In the end I was stunned to see that designers were consulted the moment the client already knew what product had to be designed. In my opinion lightyears too late, because a newly designed product can still be ill conceived….

I am a socially engaged man, easy to deal with, but I do like attention for details. I have many talents, which makes me officially a ‘Jack of all Trades’, emphasizing my resourcefulness, which very much helps me to improvise.

Een foto van Ronald Jan

Social media

If you like to learn more about me, you go to Linkedin. And if you like to read more from me you go to Twitter. Most of the time I write about new business in Dutch. Only when a message needs to be understood abroad, I write it down in English. That's all folks.